The final step is to configure the campaign settings. The settings basically determine how the campaign will act.
The campaign may end baed on two criteria. Either running for a specific duration of time or a specific number of entrants.
The default is a specific amount of time and makes it easier to think of the cost of leads as (cost of product) / (number of entrants).
For example, if the product you are giving away has a wholesale cost of $30, and each campaign runs until 100 entrants are received then the cost per lead is 0.30cents. This is a comparable way to think of the cost of ads on many advertising platforms.
You may also have campaigns automatically restart for continuous hands-free automated giveaways. Each time a giveaway ends the winner will automatically be drawn, notified and a new campaign will start.